“Less, but better.”
Dieter Rams

200 FAMOUS QUOTES · DESIGN
Read 200 of the best design quotes from Steve Jobs, Dieter Rams, Charles Eames, Paul Rand, Milton Glaser, Jony Ive and more on simplicity, function, creativity and great design.
“Less, but better.”
Dieter Rams
“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.”
Dieter Rams
“It's very easy to be different, but very difficult to be better.”
Jony Ive
“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.”
Don Norman
“Good design, when it's done well, becomes invisible. It's only when it's done poorly that we notice it.”
Jared Spool
“Good design is obvious. Great design is transparent.”
Joe Sparano
“Users spend most of their time on other sites.”
Jakob Nielsen
“Design is the silent ambassador of your brand.”
Paul Rand
“Don't try to be original, just try to be good.”
Paul Rand
“Less isn't more; just enough is more.”
Milton Glaser
“Styles come and go. Good design is a language, not a style.”
Massimo Vignelli
“The life of a designer is a life of fight against the ugliness.”
Massimo Vignelli
“I want to make beautiful things, even if nobody cares.”
Saul Bass
“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”
Charles Eames
“Never delegate understanding.”
Charles Eames
“What works good is better than what looks good, because what works good lasts.”
Ray Eames
“Between two products equal in price, function and quality, the better looking will outsell the other.”
Raymond Loewy
“Ugliness does not sell.”
Raymond Loewy
“Have nothing in your houses that you do not know to be useful, or believe to be beautiful.”
William Morris
“Complicating is easy, simplifying is difficult.”
Bruno Munari
“Form ever follows function.”
Louis Sullivan
“Less is more.”
Ludwig Mies van der Rohe
“Less is a bore.”
Robert Venturi
“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.”
Charles Mingus
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
Hans Hofmann