Yves Behar Quotes

"My mantra is: 'Good design accelerates the adoption of new ideas.'"

"Everything has yet to be invented."

"If you don't love something, it's not functional, in my opinion."

"For each project I do, I try to surprise myself, do the unexpected, and change my own status quo."

"Our principal role as designers is to accelerate new ideas and the adoption of new ideas."

"Consumers want products that tell stories, have magic, and inspire."

"Design needs a new relationship with the world, one that is more focused on our planet's needs."

"I want to work on things that aren't self-evident, to propose things that are radically different and game-changing."

"Design is a tool that either allows us to create new markets or disrupt existing ones."

"The idea of designing something that is like something else is incredibly uninteresting and boring."

"For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator."

"I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history."

"Sometimes you can find peace of mind by transferring yourself to different situations."

"I wanted to be a writer as a teen... so storytelling was my first love."

"Steve Jobs changed my life. He also changed the life of every designer."

"Advertising is the price companies pay for being unoriginal."